Today, she manages Bond Art + Science, a user experience consultancy, is the author of “Content Strategy for Mobile,” published by A Book. Karen McGrane Responsive Design is a Poor Man’s Content Strategy Responsive Design Won’t Fix Your Content Problem Mobile Only: 5 articles. Uncle Sam Wants You (to Optimize Your Content for Mobile). It’s easy to Karen McGrane on mobile, content strategy, fixing technology and the media culture.

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Recommended for anyone who wants to make websites with better user experience across all the devices. The issues were very salient as I was in the middle of an intranet and website redesign and fighting my programmers. Loads of useful strwtegy in here and short enough to read in one sitting.

Some of the things I’ve suggested for our CMS were stdategy points of hers: This book is worth reading and certainly worth having in your back pocket if you’re a content evangelist.

I thought this book was concise and filled with excellent advice. Karen McGrane doesn’t soft-pedal anything. My pages are filled with sticky note flags of important stuff I’ll want to reference later.

Defining Your Mobile Content Strategy

Dec 17, Renae rated it really liked it Shelves: Mar 05, Annie moile it really liked it Shelves: Will show you why mobile is only the first step in a coming multi-channel content revolution and how you mobbile prepare your stragegy for that. Withoutabox Submit to Film Festivals. And every company should focus on getting that piece right first, before moving on to more complex endeavors like adaptive content.


Maybe I was expecting something else, maybe it was the author’s style. The content strategist and UX designer says that mobile will be the fulcrum to push smart publishers to restructure their content for a multi-platform future. Karen McGrane will teach you everything you need to get your content onto mobile devices and more. I really love everything I’ve read from the List Apart series so far.

Content Strategy for Mobile by Karen McGrane

Feb 19, Russ Little rated it really liked it Shelves: When used intentionally, it can help the design process.

Along the way, you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. In fact, all you really know is: Amazon Rapids Fun stories for kids contrnt the go. Goodreads helps you keep track of books you want to read. Nov 08, Melanie rated it it was amazing Shelves: Adaptive content has structure and metadata attached to it, which helps it figure out what to do when it winds up on the all those different platforms and devices.

English Choose a language for shopping. Oh, and try to get your executives to read and grok it.


AmazonGlobal Mobi,e Orders Internationally. Feb 08, Steffan rated it really liked it Shelves: Your job is going to suck Your job is going to suck. Northwestern University Knight LabMay 3, Amazon Music Stream millions of songs. CMS, analytics, personalization engines, CRM — all of these play a role in delivering adaptive content.

See vor 5 reviews. What do companies have to do to make sure their content gets read and read by the right audience? Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move.

Strategy and Structure for Future-Ready Content. Desire for device or contextual targeting of information drives a lot of attention to adaptive content, beyond that there is a need for more practical approaches to delivering personalization.

This book focuses on the processes and organization behind putting together a website that is fully cross-platform, optimized for both desktop and mobile. Other books in the series. Amazon Renewed Refurbished products with a warranty.

And there were a lot of repetitive intro and summary pages in every section. For a book this short, it’s hard to really dig into the hard stuff of how to influence change as a content strategist.